Because, your customers deserve better
The way you're marketing right now probably looks a little like this... cold and impersonal. Traditional product-driven, feature-pushing marketing is broken.“My shoe is the most comfortable… My software is the fastest…” This kind of marketing is overdone and ineffective to differentiate you in your market. And we're guessing it's not fun for your marketers either...
It’s an expensive waste you can’t afford.
If you don't have a greater social mission behind your marketing, you're missing a valuable opportunity to better connect with your customers. Being a socially aware business is a crucial factor for buyers in their decisions to buy and stay with brands. 91% of global buyers are likely to switch brands to one associated with a good cause, given comparable price and quality.
Because, every business should be able to build a social mission
Marketing with a social mission is a crucial element today to connect with your customers, but it can be difficult to do "cause marketing" on your own with all the moving parts to consider. That's where we come in.
The Because marketing platform takes care of all the little details you need to consider to successfully market with a cause. And it helps you increase your conversion, shorten your sales cycle, and better your customer retention & loyalty.
Download our free eBook, "A Social Mission in Business: How To Guide" below to get started now.
Because, marketing for a cause should be easy
You should be able to easily and successfully execute marketing with a social mission (or as we like to call it “marketing for a cause") on your own, using advanced tools that guide the way.
We've got just the tools to make that happen.
Crush your cause marketing
Constantly be learning through our online community of resources like best practices, case studies, how-to guides, and webinars, on how to perfect your cause marketing.
Find and tailor the right social mission for your brand using advanced filters, guides, and artificial intelligence. Learn how to tell your story!
Connect to and form valuable partnerships with charities and causes, based on filters like geographic location, size of charity, and expectations for your partnership.
Identify how your current brand will adapt to new brand requirements, and then build a defined cause marketing strategy to be utilized across all your marketing campaigns.
Use intelligent planning tools to choose the most effective messaging and mediums to market your customized cause campaigns, like planning awareness events, gathering supplies donations, volunteer work, fundraising, education, etc.
Send or even “schedule” cause marketing campaigns through chosen integrations to the tools you already use, like Marketo, Hubspot, Gmail, ConstantContact, Mailchimp, Vidyard, Drift, Hootsuite, etc.
7. Analyze & Evolve
Track & analyze campaign performance on a number of different metrics like engagement, impact, conversion, etc. and utilize big data support to continuously improve upon each campaign and maximize your impact and results for the next time.
Because we want marketing to be fun again
Yup, this dude has a "be happy" sticker stuck to his forehead. You can do this too... no for real, you can.
We have you covered for every step of the process to be crush your cause marketing. With us, marketing can be fun again.
Boston Marathon 2017
Marketing, with a mission for good.
Because started right in Boston, with the goal of reinventing traditional marketing by making a huge impact on our community.
Our most important mission, (aside from saving the world, of course :P ) is to bring companies and customers together for a greater cause.
We're pretty passionate about our values here at Because... sometimes a little too passionate!
1. We believe any business can build a great social mission. You don't to be an enterprise company to do authentic cause marketing.
2. Marketing CAN be fun again! We just have to change the conversation between sellers and buyers.
3. We always try to have a cause behind everything we do. Not necessarily always related to philanthropy, but just a reason for our actions. In, and out of business.
So, we believe it's important to continually ask ourselves,
What's your "because"?