Because, every business should be able to crush their CSR.
Because is an easy to use cause marketing platform that helps you develop and manage your Corporate Social Responsibility programs and Cause Marketing Campaigns, whether you're starting from ground zero or you're ready to take it to the next level.
CSR has been mainly dominated by Fortune 500 since the 80s, but we're here to make it possible for you too, on a massive scale. Corporate Social Responsibility is a crucial element today to grow your business, but it can be difficult to do it on your own with all the moving parts to consider. That's where we come in.
Download our free eBook, "A Social Mission in Business: How To Guide" below to get started now.
Because, CSR is so much more than just a "nice thing to have" now.
If you don't have a well thought out CSR and Cause Marketing strategy for your company yet, you're missing a huge opportunity to grow your business. And, you could actually be harming your business in the long term.
91% of global buyers are likely to switch brands to one associated with a good cause, given comparable price and quality, and consider CSR to be a crucial part of their purchase decisions. And 2/3 of mid-market companies are already getting started with CSR or take their current strategy to the next level.
If you're ready to get started with CSR at your company, or if you already do CSR, but you just haven't fully figured out how to streamline your strategy to make it profitable and efficient yet, you're in the right place.
These are just a few of the benefits
of CSR and Cause Marketing...
Because, cause marketing should be easy to manage on your own.
For every campaign. And every program.
You should be able to quickly and affordably develop and manage your cause marketing strategy (or as we like to call it “because marketing") on your own, using advanced tools that guide the way.
We've got just the tools to make that happen.
Crush your cause marketing
Constantly be learning through our online community of resources like best practices, case studies, how-to guides, and webinars, on how to perfect your cause marketing.
Find and tailor the right social mission for your brand using advanced filters, guides, and artificial intelligence. Learn how to tell your story!
Connect to and form valuable partnerships with charities and causes, based on filters like geographic location, size of charity, and expectations for your partnership.
Strategize with sophisticated tools & build your Cause Marketing strategy with aligned CSR programs to fit your current brand, assets, customer base, and story.
Get inspired by campaign suggestions based on current events and related causes. Then, use intelligent planning tools and guides to plan the execution and cause marketing of your CSR programs, like planning awareness events, gathering supplies donations, volunteer work, fundraising, education, etc.
Execute your CSR programs and spread the word through your cause marketing campaigns. Send or even “schedule” your campaigns through chosen integrations to the tools you already use, like Marketo, Hubspot, Gmail, ConstantContact, Mailchimp, Vidyard, Drift, Hootsuite, etc.
7. Analyze & Evolve
Track & analyze campaign performance on a number of different metrics like engagement, impact, conversion, etc. and utilize data support to continuously improve upon each campaign and maximize your results for next time.
Because we want marketing to be fun again
Yup, this dude has a "be happy" sticker stuck to his forehead. You can do this too... no for real, you can.
We have you covered for every step of the process to crush your cause marketing. With us, marketing can be fun again.
Boston Marathon 2017
Marketing, with a mission for good.
Because started right in Boston, with the goal of reinventing traditional marketing by making a huge impact on our community.
Our most important mission, (aside from saving the world, of course :P ) is to "unlock" cause marketing and CSR for the masses. We think every company should have the opportunity to make a meaningful impact on their community AND grow their business.
We're pretty passionate about our values here at Because... sometimes a little too passionate!
1. We believe any business can build and manage a great CSR strategy. You don't need to be a Fortune 500 Company to do authentic and profitable cause marketing.
2. Marketing CAN be fun again! We just have to change the conversation between sellers and buyers to incorporate authenticity and care for the world around us.
3. We always try to have a cause behind everything we do. In, and out of business.
So, we believe it's important to continually ask ourselves,
What's your "because"?